Professional Photography for Senior Living & Retirement Community Marketing
Photographers Senior Lifestyle Photography This year I was hired to photograph two wonderful senior living communities needing senior lifestyle photography. The goal was to change people’s perception of what life is like in a senior living community. To that end they wanted us to create engaging, fun, marketing photographs to be used on their new website, viewed online, used in print advertising and shown in collateral marketing pieces. We had two days to shoot at the facilities with full access to capturing life and beauty shots inside and outside the community. Since we were photographing actual residents, it was critical that we made them feel great about being photographed. It also meant that we couldn’t let technical problems get in the way or hamper out interactions with residents. We wanted to ensure an energetic, spontaneous and fun feel – so being able to control the technical parts of the shoot while we were eliciting dynamic, emotional responses and reactions made for a wonderful challenge. Some aspects of the shoot were pre-arranged but I also took the opportunity to roam the community and engage with the residents in their daily activities. Part of being a good photographer that is frequently overlooked is knowing when to blend into the woodwork, and when or how to engage socially to get the results you need. This was so much fun and I’m really looking forward to returning again next year!